Ana Vásquez

As a Regenerative Designer & New Media Artist, my focus in Brand Design
is grounded in a regenerative approach. I build sustainable brands and
experiences with feelings through storytelling, community, and care.


  • Good Ancestors

    2023 – Present
    • Regenerative Design Partner at Good Ancestors, a brand
      and digital product design studio that partners with early
      and growth-stage companies to tackle our generation’s biggest challenges.
  • HBO

    November 2022
    • Art Direction for the fourth film in HBO's docuseries
      about how Shaq became a meme throughout his long career.
      In collaboration with Art Camp, the ask was to create 4 short films to capture an in-depth view of how Shaquille O’Neal became Shaq.
  • Emergent Strategy Ideation Institute

    June 2022 – Nov 2022
    • Co-mentoring, coaching, and leading a team
      of EMII facilitators in conflict resolution and Emergent Strategy practices.
  • Better

    March 2019 – May 2022
    • I designed and shipped multiple visual systems and video campaigns which established a scalable process for the
      Brand and Performance Marketing team.
    • Created and led processes for the Brand team such
      as onboarding resources, guides for hiring, contributing
      to the design system, etc.
    • Art Direction and Design for the Better Brand re-launch.
    • Brand illustration concept development and process.
    • Leading the collaboration for diverse cross-functional
      teams across seasonal campaigns and brand initiatives.
    • Mentoring, coaching, and leading a team of designers
      on the Brand and Performance Marketing team.
  • Tumblr

    Feb 2018 – Aug 2018
    • Oversaw and executed integrated marketing campaigns for social change initiatives across physical and digital spaces. Commemorative months: Chart Day, Mental Health Month, and Pride Month. Developed style guides for the brand relaunch.
    • Collaborated with the Huffington Post, Yahoo Lifestyle,
      andTumblr internal teams on concept development, social strategy, content strategy, and cross-channel social and
      video content.
    • Initiated and led experiential events at the Public Hotel.
    • Responsible for facilitating and creating content with pop
      star Hayley Kiyoko, Elton John, Sasha Velour, California Rep. Mark Takano, activist Miss Major, artist Adam Jk,
      and influencer Gaby Dunn, among others.
  • Huge

    Feb 2011 – Dec 2017
    • Art Director for the Editorial & Communications teams,
      leading Magenta, Huge’s Tech and Culture magazine.
    • Focused on establishing the Magenta brand and advancing innovation initiatives. Built and oversaw creative teams
      to create ongoing content. Provided creative direction, concept development, integrated marketing campaigns,
      brand design, style guides, illustration & editorial design, content strategy and production, event design,
      and photography.
    • Identity and design for the award-winning Notifica app.
      Led a digital marketing activation to generate voter
      awareness for the NYCLU. Initiated and led a media
      team to capture content for the 2017 DC Women’s
      March. Experiential design for the Northside Event
      at the Paperbox.
    • Product design for select clients: Gucci, Google, NYCLU,
      TouchTunes, Victoria’s Secret, and the Huge site redesign.