Ana Vásquez

Experience

• 

  Good Ancestors

  2023 – Present
  • Regenerative Design Partner at Good Ancestors, a brand
    and digital product design studio that partners with early
    and growth-stage companies to tackle our generation’s biggest challenges.
• 

  HBO

  November 2022
  • Art Direction for the fourth film in HBO's docuseries
    about how Shaq became a meme throughout his long career.
    In collaboration with Art Camp, the ask was to create 4 short films to capture an in-depth view of how Shaquille O’Neal became Shaq.
• 

  Emergent Strategy Ideation Institute

  June 2022 – Nov 2022
  • Co-mentoring, coaching, and leading a team
    of EMII facilitators in conflict resolution and Emergent Strategy practices.
• 

  Better

  March 2019 – May 2022
  • I designed and shipped multiple visual systems and video campaigns which established a scalable process for the
    Brand and Performance Marketing team.
  • Created and led processes for the Brand team such
    as onboarding resources, guides for hiring, contributing
    to the design system, etc.
  • Art Direction and Design for the Better Brand re-launch.
    ‍
  • Brand illustration concept development and process.
    ‍
  • Leading the collaboration for diverse cross-functional
    teams across seasonal campaigns and brand initiatives.
    ‍
  • Mentoring, coaching, and leading a team of designers
    on the Brand and Performance Marketing team.
    ‍
• 

  Tumblr

  Feb 2018 – Aug 2018
  • Oversaw and executed integrated marketing campaigns for social change initiatives across physical and digital spaces. Commemorative months: Chart Day, Mental Health Month, and Pride Month. Developed style guides for the brand relaunch.
  • Collaborated with the Huffington Post, Yahoo Lifestyle,
    andTumblr internal teams on concept development, social strategy, content strategy, and cross-channel social and
    video content.
  • Initiated and led experiential events at the Public Hotel.
  • Responsible for facilitating and creating content with pop
    star Hayley Kiyoko, Elton John, Sasha Velour, California Rep. Mark Takano, activist Miss Major, artist Adam Jk,
    and influencer Gaby Dunn, among others.
• 

  Huge

  Feb 2011 – Dec 2017
  • Art Director for the Editorial & Communications teams,
    leading Magenta, Huge’s Tech and Culture magazine.
    ‍
  • Focused on establishing the Magenta brand and advancing innovation initiatives. Built and oversaw creative teams
    to create ongoing content. Provided creative direction, concept development, integrated marketing campaigns,
    brand design, style guides, illustration & editorial design, content strategy and production, event design,
    and photography.
    ‍
  • Identity and design for the award-winning Notifica app.
    Led a digital marketing activation to generate voter
    awareness for the NYCLU. Initiated and led a media
    team to capture content for the 2017 DC Women’s
    March. Experiential design for the Northside Event
    at the Paperbox.
    ‍
  • Product design for select clients: Gucci, Google, NYCLU,
    TouchTunes, Victoria’s Secret, and the Huge site redesign.